Email & data analysis: Does timing affect open rates? An analysis of variance...
Let’s get back to the study from my last blog post for a minute. Not only had the outcome on subject line lengths caught my attention. (Remember: subject lines containing less than 10 characters are...
View ArticlecomScore study might attach new importance to measuring open durations
In a recent study, comScore and Pretarget analyzed 263 million display ad impressions over nine months across 18 advertisers in numerous verticals. After collecting the data, Pretarget did a...
View ArticleEmail marketing benchmarks by industry (in 3D)
In a discussion on emailmarketersclub.com I just stumbled over some interesting benchmarks that have been published by MailChimp a while ago. Email senders have always been keen on comparing themselves...
View ArticleDid Hotmail unblock images?
Good news from Hotmail: The world’s oldest freemailer service does not only turn 16 years old in two days. It also may have turned on images and links by default, now. That is for email senders with...
View ArticleOpen rates – what about accuracy?
Open rates are a basic measure of email marketing success. However, there are (at least) two problems with them: accuracy and standardization. As you might know: Email opens measure how many times an...
View ArticleEmail benchmarks?! Forget about them
MailerMailer recently published their 2013 email marketing metrics report. Among other things, it lists email benchmarks like click rates, open rates, click-to-open rates and bounce rates by industry....
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